Toast. From the UK. Funny isn’t? The country of white bread has a cool clothing line called Toast. And it’s even better than the slices…
Jamie and Jessica started the brand back in 1997. With pajamas. In natural materials for hanging around in at home. And this is how the name came along – it conjured up the spirit of long, lazy weekend breakfasts.
Toast make clothes that make you feel good. They’re comfortable, full of great details and perfect for us moms.
Toast is a lifestyle brand. Away from the trends and quick over saturated retail market. It’s all about nostalgia, quality and simplicity. And that is why I believe it is a great brand for modern mums. It works, it is not the show-off kinda type of fashion but fashion you can and will wear for years to come.
And next to the well-made and easy-to-wear garments you can also find a beautiful House&Home section.
From soft washed linen bedding to beeswax candles. The best pom pom blanket. Tableware from Kasper Wurtz and the coolest lounge wear.
It is all like an irresistible slice of luxury nostalgia…
PS: Jessica published a cook book called Gather Cook Feast, have a look!